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Hasbro Drops the 'Mr.' in Potato Head After 70 Years Share Hasbro Drops the 'Mr.' in Potato Head After 70 Years Mr. Potato Head will be known as Potato Head moving forward, giving the classic toy a gender neutral-name. Hasbro has decided to drop the "Mr." in Potato Head after 70 years of the classic toy. Moving forward, the spud will be known only as Potato Head. The gender-neutral change will go into effect this year, as Hasbro and other toy makers continue to update their classic toys for a new generation of children and collectors. Barbie has gone through several changes over the last handful of years, adding different skin tones and body shapes. Thomas the Tank Engine added more female characters, while the American Girl franchise has added a boy to the lineup.
Rich Polk/Getty Images for Variety Hasbro announced it was dropping the "Mr." from its line of Potato Head toys. The decision stirred strong feelings online, with critics blaming the choice on "woke" activism. But the rebranding is part of a broader modernisation movement in the toy industry. America's favourite anthropomorphised spuds are getting a rebrand. Toymaker Hasbro announced on Thursday that it's dropping the "Mr." and "Mrs." from its Potato Head toys beginning this fall. According to Fast Company's Elizabeth Segran, the decision was based on the way toddlers play with the toys: Young children often make families with the Potato Heads, and not all families look the same.
 Toy giant Hasbro have revealed that one of Toy Story's best-loved characters, Mr Potato Head, is no longer a male. The company that makes the popular plastic toy announced overnight it was dropping the honorifics from the spud's name - making him gender neutral - "to promote gender equality and inclusion". From later this year, the toy launched almost 70 years ago, will be known simply as "Potato Head." The toy was brought to life alongside Mrs Potato Head in the Toy Story film franchise, and would often angrily demand other characters not forget his title. "That's Mr Potato Head to you, you back-stabbing murderer," the plastic spud memorably said to Woody, after the cowboy inadvertently knocked Buzz Lightyear out of a bedroom window.
 Toy giant Hasbro have revealed that one of Toy Story's best-loved characters, Mr Potato Head, is no longer a male. The company that makes the popular plastic toy announced overnight it was dropping the honorifics from the spud's name - making him gender neutral - "to promote gender equality and inclusion". From later this year, the toy launched almost 70 years ago, will be known simply as "Potato Head." The toy was brought to life alongside Mrs Potato Head in the Toy Story film franchise, and would often angrily demand other characters not forget his title. "That's Mr Potato Head to you, you back-stabbing murderer," the plastic spud memorably said to Woody, after the cowboy inadvertently knocked Buzz Lightyear out of a bedroom window.
Mr Potato Head made gender-neutral and given new name for first time in 70 years Made famous by Pixar's Toy Story, Mr Potato has been around for decades coming with plastic hands, feet, eyes and other accessories. Updated The video will auto-play soon8Cancel Play now Get the stories that matter to you sent straight to your inbox with our daily newsletter.Invalid EmailSomething went wrong, please try again later. Subscribe When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.
The name of Mr Potato Head provoked a media storm yesterday, after toymaker Hasbro announced the character would be “reimagined for the modern consumer” with the "Mr" of his title being dropped from future packaging. Hasbro said in a statement online: “Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion.” The rebranded toy will allow children to “imagine and create their own Potato Head family”, the maker said, and will be released in autumn this year. But the announcement provoked backlash online, with some criticising the move from Hasbro as a PR stunt.
NEW YORK - Is it Mr. Potato Head or not?Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the brand’s name in order ...
Toy giant Hasbro is facing backlash today after announcing a rebranding of Mr and Mrs Potato Head which will see the iconic toys become gender neutral. The change - which will drop the 'Mr' from the Mr Potato Head brand - has sparked fevered debate, with many accusing Hasbro of bending to 'woke' culture by changing a classic toy that has been sold since 1952. Piers Morgan is among the critics hitting out at 'woke imbeciles' with others pointing out the character 'identified as male' in the Pixar smash hit Toy Story. US company Hasbro, which revealed the change in a presentation to investors on Thursday, said the gender-neutral name comes as societal roles change; with increasing numbers of single-parent households and same-sex parents.