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Put a lot more emphasize e sis on being very conservative and how you presented yourself. Being very nervous about causing a, any kind of big controversy. And now i think is the third big change. It is not that radio or tv or print have gone away, social media is the new thing in the mix. In some ways it no longer emphasizes the image of a candidate. It puts much more emphasis on personality and you want a personality that does grab attention on social media. You want to be somebody who says something new all the time, rather than saying, repeating the same thing over and over again. That works on tv where you have a voters attention captured. You dont have that on social media. So saying the same thing over and over again, i think we see some traditional candidates like Hillary Clinton do that on social media and it kind of comes off dull. So i think what were going to see candidates have to adapt or politicians have to adapt to ....