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Pending Business: Persistence vs Passion

By Steve Lapa Lapcom Communications Corp President Which is the more important “check the box” trait – persistence or passion? Is it easier for your air talent to answer that one? Of course, we want passionate on-air talent – those who live for the opportunity to get behind the mic, break it all down for… ....

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Pending Business: Head Start

By Steve Lapa Lapcom Communications Corp President It’s time to start planning your holiday strategy. Wait, what? You have not finished Q3 and here I am pushing Q4? The fourth quarter is easily the most time consuming, thought provoking, overwhelming mish-mash time of the year for every Baby Boomer and Millennial walking the planet. Especially… ....

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Pending Business: TV Knows Best

By Steve Lapa Lapcom Communications Corp President Bulletin: “Linear TV” is no longer the winner. Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing. From Netflix to YouTube, we are watching… ....

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Pending Business: Nobody Cut Their Way to the Top

EDITORS NOTE: In addition to conveying a powerful message, the article below by industry expert, consultant and TALKERS contributor Steve Lapa contains a tremendous limited-time opportunity for the readers of this publication to partake in a free offer to receive a valuable radio sales support tool. We strongly suggest that readers involved in any way with… ....

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Pending Business: The Agony of Complacency

By Steve Lapa Lapcom Communications Corp President What happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter… ....

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