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3 Black-owned luxury fashion brands trying to shake up the industry

The focus on Black-owned businesses, particularly in industries where there are historically underrepresented, was big.
"We sold out pretty much all of our remaining stock and gained a few hundred new followers on Instagram," says Jide Onwuazor, who founded Velviere, a menswear luxury fashion apparel.
He isn't alone in wanting to transform an industry within which Black people have been historically underrepresented and which has been shaken by coronavirus.
Onwuazor's company was beginning to produce its spring and summer range when lockdown hit. The pandemic's impact on luxury fashion was huge. Kering, the French luxury goods company responsible for brands such as Gucci, Bottega Veneta, and Balenciaga, suffered a 15.4% drop in profits in the first three months of 2020.

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