Publishers Call Out Ad-Tech Firms' Sale of Contextual Data as IP Theft
Under threat of cookie deprecation, an old practice is drawing new ire.
Source: adweek.com
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Publishers Call Out Ad-Tech Firms' Sale of Contextual Data as IP Theft
Under threat of cookie deprecation, an old practice is drawing new ire.
Source: adweek.com
Fighting Ad Crime on All Fronts: Record Number of Companies Achieve "TAG Platinum" Status with All Three TAG Seals
/PRNewswire/ -- The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital...
Source: prnewswire.com
Graham Holdings Company Reports 2022 and Fourth Quarter Earnings
24.02.2023 - Graham Holdings Company (NYSE: GHC) today reported net income attributable to common shares of $67.1 million ($13.79 per share) for the year ended December 31, 2022, compared to $352.1 million ($70.45 per share) for the year ended December 31, 2021. ...
Source: wallstreet-online.de
Publishers and Buyers Want More Premium SSPs, Not More Demand
This culling is likely to continue as more ad tech players get squeezed ahead of cookie deprecation.
Source: adweek.com