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Sick Of Endless, Misleading Medicare Ads? New Rules May Help

During the Medicare Annual Enrollment Period, advertisers bombard Medicare beneficiaries, often with high-pressure ads. Now, Medicare is cracking down on misleading ads. ....

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Medicare Advantage Ads Should Look Different This Year

KFF examines past predatory ads as new CMS regulation goes into effect ....

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Sept. 20 Event: Marketing Medicare - How Health Insurers and Brokers Use TV Ads to Attract Enrollees

Please join KFF for a discussion about Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, we’ll release a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/medicare/event/marketing-medicare-how-health-insurers-and-brokers-use-tv-ads-to-attract-enrollees/" class="see-more light-beige no-float inline-readmore">More</a></p> ....

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4 Key Medicare Changes for 2023

Medicare beneficiaries will see an improved enrollment process, increased vaccine coverage, and more. ....

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Medicare Beneficiaries Need More Help Navigating the Program, Experts Say

Many are unaware of penalties and exclusions; 'it's really critical that policymakers step in' ....

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