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Over two-thirds of British viewers prefer streaming to broadcast TV

| 07 March 2021
A study from independent omnichannel sell-side advertising platform Magnite, has found that half (51%) of UK viewers’ time spent watching TV takes place on streaming channels, and if they could only keep one, over half (55%) would choose streaming services versus broadcast linear TV (45%).
Magnite’s CTV: The Future Forward examined the opinion of 10,500 consumers across the UK, France, Germany, Spain and Italy, looking at how audiences are consuming TV and examining the opportunity for marketers seeking to connect with engaged audiences as the shift to connected TV (CTV) accelerates and consumer behaviour evolve.
The fundamental trend was that there was increasing adoption for CTV services especially in the UK which leads in terms of CTV adoption in the five EU5, according to the report. Among the five countries surveyed, almost seven in ten (69%) UK consumers preferred streaming services to broadcast linear TV (31%) while nearly nine i ....

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Deals round up Friday, March 5

Deals round up Friday, March 5
Deals round up Friday, March 5
In honor of Frigg, Goddess of wisdom and foresight, we bring you all the deals you can handle.
The Buy Area Staff
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Friday is named after Frigg, the Norse god of foresight and wisdom. It s fitting, then, that we would have a collection of deals for you today, since what s more foresighted and wise than spending as little as possible on some great gadgets? ....

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Streaming Development, Series Orders Recovering Faster From COVID-19 Than Linear, According to Industry Analyst

Streaming Development, Series Orders Recovering Faster From COVID-19 Than Linear, According to Industry Analyst
Will Thorne, provided by
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Although COVID-19 has damaged the entertainment industry across the board, it’s clear that streamers are making a swifter, healthier recovery than their linear counterparts.
According to Ampere Analysis’ Guy Bisson, the streamers’ scripted commissioning activity in 2020 was quicker to return to 2019 levels. However, perhaps more significantly, the streamers have strongly increased their development deals of late (up 38% in the latter part of 2020 versus 2019), while linear channels continue to lag far behind their previous figures (down 42% year-to-year in the same time frame). ....

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How Female Executives Are Leading the International Streaming Business

How Female Executives Are Leading the International Streaming Business
Diane Garrett, provided by
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Streaming heavyweights have big global aspirations, and they’re relying on a growing cadre of women to realize them.
Female leaders abound at Netflix and Amazon Studios, where international programming initiatives are well underway, and they occupy top roles at Disney, Viacom and HBO Max as the businesses expand globally. In a sign of how important these initiatives are to Netflix, the streamer elevated Bela Bajaria, formerly head of local-language programming, to head of global TV in September as part of a broader corporate realignment. Earlier, in June, it lured Eleonora “Tinny” Andreatta, who shepherded HBO’s cross-national hit “My Brilliant Friend” as head of RAI drama, to oversee Italian originals. At Amazon Studios, Jennifer Salke, a proponent of global franchises, is relying on an all-female regional leadership team to grow the ....

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DAZN Taps Kevin Mayer, Former Disney and TikTok Exec, as Chairman of Sports Streamer

DAZN Taps Kevin Mayer, Former Disney and TikTok Exec, as Chairman of Sports Streamer
Todd Spangler, provided by
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Kevin Mayer, previously one of Disney’s top executives and ex-CEO of TikTok, was named chairman of DAZN, a global sports-streaming service, the company announced.
Mayer, who worked at the Walt Disney Co. for more than two decades and led the launch of Disney Plus, will replace John Skipper, the former ESPN chief who had joined DAZN in 2018. Skipper is stepping down to focus on Meadowlark Media, an independent content company focused on individual sports creators he launched in January with former ESPN host Dan Le Batard. ....

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