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Exclusive: Yahoo's ID Testing Lets Advertisers Compare Campaigns Without Cookies

Exclusive: Yahoo's ID Testing Lets Advertisers Compare Campaigns Without Cookies
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Loch Rose , Kristy Quagliariello , Adam Roodman , Yahoo Identity Solutions , Egen Solutions , Klick Health , Identity Solutions , Next Gen Solutions , Marketers Eye Transaction Data , World Without , Shiv Gupta , Yahoo Identity , Google Privacy Sandbox ,

Apple's Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics

Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites. ....

Ratko Vidakovic , Anton Lipkanou , Loch Rose , Jen Simmons , Jonathan Mendez , Google Analytics , Adobe Analytics , Github Apple , Apple Evangelist , Google Ads ,

Safari tightens grip on third-party interactions

Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches. ....

Anton Lipkanou , Nicole Farley , Loch Rose , Jen Simmons , Google Analytics , Adobe Analytics , Apple Evangelist , Search Engine Land , Marine Corps ,

Google's Latest Adjustments to Topics, Again, Favors Large Publishers

Topics is only available for 5% of Chrome browsers. Still, there are growing concerns over if it will really help publishers. ....

Don Marti , Loch Rose , James Rosewell , Privacy Sandbox , Kelley Blue Book ,

Marketers Search for Alternatives as Meta Changes Teen Targeting Rules

No longer able to target by gender or app activity, brands are going to new platforms and adopting new strategies to reach teenagers. ....

New York , United States , Bryan Oloughlin , Loch Rose , Andrew Sandoval , Ashley Karim Kincey , New York Times , Bryano Loughlin , Harley Block ,