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Alex Balise Took a Different Road to the Family Business

Alex Balise Took a Different Road to the Family Business
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How to love your laundry


Thought the washing was just another chore? Not so, says laundry guru Patric Richardson (yes, that is his job). Do it right and you can improve your whites and your life   
You know how to do laundry, right? Divide between darks, whites and colours. Sort your bedlinen and towels from your delicates – and, voilà, into the machine they go with your detergent of choice, perhaps some fabric softener and a spritz of stain-removing spray. Done. Wrong. Step forward laundry guru Patric Richardson. A man so obsessed with laundry he received a child-size washing machine for his third birthday and learned to wash and dry his own clothes before he was ten. Patric has dedicated years to the study and conservation of textiles. His mission? To make laundry not just faster, cheaper and kinder to the environment but more fun, too. ....

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