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Near the end of 2022, Lucas Bolt, an environmental artist and Lego enthusiast in Amsterdam, was working on a design for a Lego set the company had cro
Lucas Bolt, an environmental artist and Lego enthusiast in Amsterdam, was hoping to create the design for Lego Ideas, a program the toymaker started in 2008 to solicit ideas online directly from fans. Typically, designers post their concept on the platform, and if a design gets 10,000 votes, the company considers it for production. This case was different, though: It was the first time the company had given fans a concept to work with.
Companies like Lego and Mattel have divisions that seek out design concepts directly from collectors and other highly dedicated fan bases.