Stay updated with breaking news from Make Yourself. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Alissa Gordon Heinerscheid, the brand's newly tapped vice president of marketing, shared that vision late last month, and has since been met with pushback from right-wing customers.
Sales drop after Anheuser-Busch teams up with Dylan Mulvaney to attract younger drinkers
An executive for Bud Light described the brand’s image as “fratty” and signaled her intention to infuse the brand with “inclusivity.”
Country music star John Rich is boycotting Bud Light as the controversy over the beer giant retaining trans influencer Dylan Mulvaney as an ambassador rages on.
Bud Light's marketing vice president has said the brand had to be more inclusive and ditch its “fratty” reputation to survive.