Readers react to calls for more Cumbrian rail investment
Readers have been responding to a story following the call for more investment in Cumbrian rail.
Source: newsandstar.co.uk
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Peter Field hits back at 'hysterical' brand purpose critics: read his letter in full
After the backlash for an Institute of Practitioners in Advertising paper endorsing the effectiveness of brand purpose campaigns, author Peter Field has now issued his own riposte to what he describes as a "hysterical" industry reaction to his research. Read his full letter below.
Source: thedrum.com
Enough with the brand babble about meaning and purpose
THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.
Source: campaignlive.co.uk
Brand purpose skeptics take a 'very different story' from Peter Field's IPA study
The methodology and findings of recently-released research from Peter Field and the Institute of Practitioners in Advertising (IPA) exploring the effectiveness of brand purpose marketing campaigns have been criticized by several prominent marketing industry strategists – underlining the intense debate still occurring around this hot topic.
Source: thedrum.com
The key stats behind YouTube's pitch to brands and advertisers
YouTube’s brandcast saw the video platform share usage stats for the UK and Ireland. While the consumption stats are compelling, what YouTube said – and didn’t say – about its future priorities indicates how brands can tune into the huge audiences it commands.
Source: thedrum.com