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Woolley Marketing: Personalising, mass marketing or both? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley looks at and by DARREN WOOLLEY Dear , This must be the lowest common denominator in personalised marketing. Sending an email to an existing or potential customer and you cannot either address the person by name or get their name right. For all the talk about the ability of data to make marketing more personalised, and the technology to enable this personalised marketing at scale, the evidence is that many are struggling. Most disappointing persona...

3 May 2021    5 min read A manager’s position is a coveted one. But it carries a lot of responsibilities and room for mistakes. Chloe O’Toole sheds light on five myths about being a manager and leading a team of people. A marketing leader’s most important job is not marketing. It’s not building a brand, growing market share, or attracting and retaining customers. It is especially not dealing with merchandise, undoubtedly the bane of every marketer. Sure, those are all critical parts of the package, but the single most important responsibility we have is to support and lead our team...

Marketers key to driving sustainable business transformation Sunita Gloster Save Share Marketing lags significantly on the sustainability journey. Most marketing departments don’t feel ready to tell their organisations’ sustainability story, many fear they will be perceived as lacking authenticity or criticised for their performance in other areas. Those are the headlines from the World Federation of Advertisers (WFA) recent report on marketing and sustainability. The report underlines a cautionary approach on sustainability from marketers globally. With that in mind, last weekâ€�...

Last week, on a phone call with Tom Cox, a former representative in the Kansas state Legislature who now works in government relations, I told him I was soon to get my first dose of the Pfizer vaccine. “Welcome to the ruling class,” he replied. Cox had also gotten the Pfizer shot, and with it, he has lately developed—facetiously, he swears—a sense of Pfizer superiority. It started after he, his closest friends, and his immediate family all happened to get the Pfizer vaccine. “We started calling ourselves ‘double-dosed Pfizer elites,’ ” Cox said. “I will refer to anyone who�...

Eight ways lockdown has changed our homes and habits For almost a year, Londoners have been trapped inside the four walls of their homes. To mark the start of These Four Walls, our new series on how the pandemic has changed our domestic lives, we explore its impact on everything from how we sleep to what we eat by Eastlondonlines/ April 12, 2021/ By Anna Prudhomme, Nenseh Koneh, Weronika Strzyzynska The last year has been absolutely unprecedented; one lockdown turned into three, “stay home, protect the NHS, save liv...