Page 23 - Mark Ritson News Today : Breaking News, Live Updates & Top Stories | Vimarsana

defenceWeb Written by defenceWeb - 8th Apr 2021 Egypt has announced it will be hosting the second edition of the Egypt Defence Exhibition (EDEX) between November and December of this year. Held under the patronage of Egyptian President Abdel Fatah El Sisi, the only tri-service (land, sea and air) defence exhibition in North Africa is set to be held at the Egypt International Exhibition Centre, Cairo, from 29 November to 2 December 2021. The exhibition is being organised by Clarion Events, and is held once every two years. It will showcase nearly 400 exhibiting companies from some 40 countrie...

March 15th 2021 17:55 Leading marketers from KFC, Premier Foods, Little Moons, Mars and Kimberly-Clark will join the likes of Mark Ritson, Bob Hoffman and Helen Edwards for a new Festival of Marketing event in March designed to help marketers boost the effectiveness of their marketing spend. The agenda for The Bottom Line, which will run virtually from 23 to 25 March, is now live with all content curated with the aim of helping marketers better determine what they should spend their time and money on. Over three days, sessions will cover the biggest challenges marketers face in planning, ma...

linkedin Plenty gets tossed about on the topic of various performance indicators and ROI. The digitisation of the world has given marketers so many new acronyms to choose from that it’s become harder to keep track of them all. ER, CPC, CPL, CTR, CTOR, time spent, stickiness, page depth, CPM, COCA or whatever else that catches one’s fancy. The plethora of ‘X must-track metrics for all marketers’ listicles out there clearly shows that many marketers and pundits unnecessarily tie themselves up in knots.   As Michael Porter puts it, “The essence of strategy is to cho...

ADMA adds seven industry leaders to advisory committee March 4, 2021 10:12 The Association for Data-Driven Marketing and Advertising (ADMA) has added seven industry leaders to its advisory committee in new positions created to bolster the group. IPG MediaBrands CEO Mark Coad,  Tourism Australia CMO Susan Coghill, Suncorp’s general manager of marketing Mim Haysom, The Iconic CMO Alexander Meyer, Optus CMO Mel Hopkins, MacMorgan principal David Morgan and Qantas CMO Jo Boundy are the latest appointments to the committee. ADMA will be focusing on education and regulation in 2021, following ...

Winnipeg Free Press Save to Read Later MY sons often tease me when an organization talks about its brand because they know it gets my dander up. Opinion MY sons often tease me when an organization talks about its brand because they know it gets my dander up. In every situation, the brand conversation is usually nothing more than a new logo design or tagline. To be very clear, a new logo, colour scheme, promotional concept, design details, or catchphrase are NOT a brand. These are brand identifiers, but they do not make the brand. The best definition of a brand I know is "what people s...