Page 24 - Mark Ritson News Today : Breaking News, Live Updates & Top Stories | Vimarsana

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. TiPi Group on why a hybrid approach works best in the in-house vs agency debate. In marketing, we seem to love to create dichotomies – pairs of concepts organised starkly in opposition to each other. But the more we delve into these dichotomies, the more we expose them to be false: brand v performance, long v short, traditional v digital.

Vodafone's former head of media turned Adgile boss Paul Evans charts his journey from CMO to CEO, imparting lessons for other marketers along the way. In the most recent installment of his CMO to CEO column, Paul Evans reflects on why difference is an important currency for any leadership team, or indeed any marketer. Marketers — good marketers — are taught to seek out differences. To create value in differentiation and distinctiveness. We do this as part of solving business problems, whether this be via product innovation, customer experience design, or advertising communications. Bottom...

Marketing’s Galacticos to Speak at DMX Dublin February 5, 2021 Pictured: Byron Sharp Three of the biggest names in global marketing will feature as keynote speakers at the forthcoming DMX Dublin event which will take place on March 25 th. Byron Sharp, Mark Ritson and Syl Caller head the line-up of speakers on the day. Sharp, making his first appearance on front of an Irish audience, is a director Ehrenberg-Bass Institute and author of How Bands Grow. Mark Ritson, meanwhile, is a leading international brand consultant, marketing professor and columnist while Syl Saller is a former global...

February 2nd 2021 11:50 The Festival of Marketing returns in March with a new digital event designed to help marketers boost the effectiveness of their investments. The Bottom Line will run from 23 to 25 March and will feature content designed to help marketers better determine what they should spend their time and money on. All the more important given budgets are under additional scrutiny as brands assess the impact of the past 12 months. Over three days, sessions in a mix of formats will cover the biggest challenges marketers face in planning, making decisions and measuring success. Flex...

READERS have reacted to the dramatic decrease in the Covid-19 rate just across the border. NHS Dumfries & Galloway has recorded big reduction in Covid-19  with the authority announcing 270 new cases in the week ending January 24. This has decreased from 432 cases the previous week. In the week-ending January 3, 801 cases were recorded.  Interim director of public health Valerie White said: “This is good progress but we still have some way to go in bringing down the number of cases. “I’d urge everyone to follow the rules.  "It's crucial that if experiencing symptoms, eve...