Stay updated with breaking news from Mark Ritson. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The methodology and findings of recently-released research from Peter Field and the Institute of Practitioners in Advertising (IPA) exploring the effectiveness of brand purpose marketing campaigns have been criticized by several prominent marketing industry strategists – underlining the intense debate still occurring around this hot topic.
The Festival of Marketing is almost upon us! From October 18-21 it brings an array of experts, celebrities and generally interesting folks together to share their ideas on the topics of marketing and creativity. Here's our pick of the talks not to miss
Industry leaders talk up benefits in YouTube upfronts event heavy on endorsements, but light on new innovations.
This month’s event takes place October 18th to 21st. The full agenda includes plenty of unmissable sessions, including stalwarts Mark Ritson, Professor Byron Sharp and Dr Helen Edwards.
Travel Weekly caught up with FCTG’s global chief marketing officer, Darren Wright, to find out how he’s been faring since the COVID-19 pandemic hit.