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Want to be a Thought Leader? Publish a Branding Book – Here's the Bottom-Line Cost

By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing. ....

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Attention Women Authors – Don't Sell Yourselves Short

By: Scott LorenzWestwind Book MarketingIt’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.I disagreed emphatically… to no avail. I thought her accent was fine. ....

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We Don't Know The Full Impact of Our Actions Until Much Later

And sometimes, it s much greater than we thinkMore than anything else, this is a piece about hope: about the power of each of us to have impact in our own lives, in the lives of those around us, in our communities, and to our ecosystem and the entire planet.[caption id="attachment 5478" ....

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Authors: Contribute to Print Pubs to Promote Your Book

Book Publicist Scott Lorenz Offers Tips on How to Contribute to the New York Times, Huffington Post and Success! By Scott LorenzWestwind CommunicationsWhether you’re a new author or have been around for decades, it’s important to continually promote yourself. The more you build your brand, the more likely you are ....

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Is Stalin's Ghost Running Florida's Schools?

New Florida curriculum bans teaching of much actual history in favor of white supremacist fantasyNo but he may as well be. When I was a kid in the 1960s, we were told that Soviet schools (especially during the Stalin years) were places of indoctrination, not learning. They were propaganda factories churning ....

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