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Make your weirdness a unifier, not a polarizerBob Burg devoted his Daily Impact newsletter this morning to endorsing a concept he found in Robert Greene’s book, The Daily Laws: 366 Meditations on Power, Seduction, Mastery, Strategy, and Human Nature: “Always stick to what makes you weird, odd, strange, different. That’s your
By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have
Age is NOT one of the reasons to vote for or against a presidential candidateI finally got around to watching Jon Stewart’s return monologue. Yuck! I was a fan of Jon Stewart but this is ageist crap! Yes, Biden is old. So is Trump, as Stewart admits. While I have
By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than
How We Can PREVENT a Fascist Takeover of the USThe Washington Post's Robert Kagan outlined a dismal road to fascism if DT is somehow elected in 2024. Read his piece and then come back here:https://www.washingtonpost.com/opinions/2023/11/30/trump-dictator-2024-election-robert-kagan/ DT is likely to win the nomination, yes. And should he win in November, a second
By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed
When a company claims that customers don't object to bad practices, are they clueless, or are they lying?Heather Cox Richardson reported in her newsletter this morning about a government crackdown on hidden charges such as airline baggage fees:An airline lobbyist testified at a federal hearing in March that changing the
Don't let governments spread hate between people who just want peace!Today, I spent two hours with my heartstrings tugged at a concert of the Jerusalem Youth Chorus—where Palestinian teens and 20-somethings from East Jerusalem sing—and compose—together with their Israeli Jewish counterparts from West Jerusalem. In June 2014 (a time of
The case is clear: fixing the problem is cheaper than ignoring itOnce again, research proves it’s cheaper to do the right thing. An analysis by Bloomberg shows just how expensive the climate crisis is. “…The combined expenses from property damages, power outages, government spending and construction-surge inflation” come in around
We can still act—but we can't keep procrastinating and stallingA friend posted her fears that the extreme weather we’ve pretty much all been experiencing is only going to get worse…that coastal cities (which includes most of the world’s great centers) are going to be hammered by storms that will make