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Authors Tap into the Power of a Goodreads Giveaway

By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed ....

New-york , United-states , Washington , America , Alessandra-torre , Bookwww-booktitlegenerator , Scott-lorenz , Bethany-atazadeh , Howard-stern , Washington-post , Cnn , La-times

Ahem, You Don't Have a Clue, O Airline Lobbyist (Or Are You Just DoingYour Job?)

When a company claims that customers don t object to bad practices, are they clueless, or are they lying?Heather Cox Richardson reported in her newsletter this morning about a government crackdown on hidden charges such as airline baggage fees:An airline lobbyist testified at a federal hearing in March that changing the ....

White-house , District-of-columbia , United-states , Heather-cox-richardson , Department-of-transportation , Jetblue , Marketing-green-change , Marketing-strategies , Speaker-professional , Marketing-consultants , Book-publishing , Climate-change

A Recipe for Peace in the Middle East?

Don t let governments spread hate between people who just want peace!Today, I spent two hours with my heartstrings tugged at a concert of the Jerusalem Youth Chorus where Palestinian teens and 20-somethings from East Jerusalem sing and compose together with their Israeli Jewish counterparts from West Jerusalem. In June 2014 (a time of ....

Sierra-leone , South-africa , West-bank , Jerusalem , Israel-general , Israel , Ramallah , West-bank-general , Palestinian , Israelis , Israeli , Katarina-jardenberg

Bloomberg: Global Warming Hit the Economy for $7 tn

The case is clear: fixing the problem is cheaper than ignoring itOnce again, research proves it’s cheaper to do the right thing. An analysis by Bloomberg shows just how expensive the climate crisis is. “…The combined expenses from property damages, power outages, government spending and construction-surge inflation” come in around ....

Shel-horowitz , Rob-hopkins , Bloomberg , Sustainability-scorecard , Marketing-green-change , Marketing-strategies , Speaker-professional , Marketing-consultants , Book-publishing , Climate-change , Marketing-amp-branding-expert , Marketing-techniques

The Window to Save Our World Is Narrowing—But Not Closed

We can still act but we can t keep procrastinating and stallingA friend posted her fears that the extreme weather we’ve pretty much all been experiencing is only going to get worse…that coastal cities (which includes most of the world’s great centers) are going to be hammered by storms that will make ....

Japan , Japanese , John-brunner , Gunter-pauli , Hurricane-sandy , Sustainabiity-scorecard , Blue-economy , Three-mile-island , Marketing-green-change , Marketing-strategies , Speaker-professional