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Campaign Media Awards winners 2022: Data & Creativity

The winner in this category is "How Cadbury reignited the spirit of Easter, increased market share and added 1m people to its database" by Dentsu London - Carat for Mondelez | Cadbury Easter.

Isuzu , Samsung , Heineken , Google-street-view , Cadbury-worldwide-hide , Heineken-united , Finecast-united-kingdom , Mediacom-north , Mass-personalisation , Zenith-united-kingdom , Samsung-galaxy

Personalised Jewellery: Up close & personal - Jeweller Magazine: Jewellery News and Trends

Personalised Jewellery: Up close & personal
Posted July 15, 2021 | By Arabella Roden • Editor
ARABELLA RODEN explores the deep and varied history of personalised jewellery, from birthstones to signet rings and beyond.
Central to the wearing of jewellery is the element of personalisation: the ability of precious gemstones and metal adornments to signify the unique attributes of the wearer.
Before recorded history, humans wore jewellery to express elements of their identity, from cultural affiliation to social status, occupation, and interpersonal bonds.
Today, jewellery serves the same purpose – and perhaps nowhere is this more apparent than in the personalised jewellery category.
Current personalised jewellery trends – from birthstone and zodiac jewellery to initial pendants and signet rings – have deep historical roots, yet remain relevant to consumers by appealing to the innate desire to express oneself.

Georgia , United-states , Australia , Egypt , Museum-of-fine-arts , Massachusetts , Sussex , New-brunswick , Canada , Boston , China , South-korea