Personalised Jewellery: Up close & personal Posted July 15, 2021 | By Arabella Roden • Editor ARABELLA RODEN explores the deep and varied history of personalised jewellery, from birthstones to signet rings and beyond. Central to the wearing of jewellery is the element of personalisation: the ability of precious gemstones and metal adornments to signify the unique attributes of the wearer. Before recorded history, humans wore jewellery to express elements of their identity, from cultural affiliation to social status, occupation, and interpersonal bonds. Today, jewellery serves the same purpose – and perhaps nowhere is this more apparent than in the personalised jewellery category. Current personalised jewellery trends – from birthstone and zodiac jewellery to initial pendants and signet rings – have deep historical roots, yet remain relevant to consumers by appealing to the innate desire to express oneself.