Dept launches its Metaverse Practice
Global digital agency Dept has today announced the launch of its dedicated Metaverse Practice to help brands redefine the way they interact with consumers.
Source: adgully.com
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Dept establishes Metaverse Practice
Digital agency, Dept, is setting up a dedicated Metaverse Practice to help brands “redefine the way they interact with consumers.”
Source: prolificnorth.co.uk
Inside Mark Zuckerberg's Metaverse, How Will the World of Advertisements Look?
Facebook now Meta Platforms is primarily an ad revenue company and Madison Avenue already is at work on figuring out how to rethink ads for the virtual future.
Source: nbcphiladelphia.com
Inside Mark Zuckerberg's Metaverse, How Will the World of Advertisements Look?
Facebook now Meta Platforms is primarily an ad revenue company and Madison Avenue already is at work on figuring out how to rethink ads for the virtual future.
Source: nbcconnecticut.com
How do you solve a problem like... adland egos?
Can you take ego out of the creative process – and should you? In the creative industries, it can be hard to divorce an idea from its author. But big characters can often put colleagues in the shade – and push through bad ideas by force of personality rather than consensus. On the other hand, pride in one’s work and a little self-confidence can go a long way – and who among us has never felt the sting of rejection? This isn’t just a problem for creative teams. So, we asked strategists and planners, as well as top chief creative officers, creative directors and art directors, for t...
Source: thedrum.com