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IAB Releases Intrinsic In Game Measurement IIG Guidelines For Public Comment

When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in a vastly different stage of development. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. ....

New York , United States , United Kingdom , Shailley Singh , Georgew Ivie , Technology Laboratory , Interactive Advertising Bureau , Media Rating Council , Tech Lab , Technology Laboratory Tech Lab , Guidelines Provide , Measurement Standards , In Game Ads , Intrinsic In Game , Measurement Guidelines , Zoe Soon , Product Management , Global Programs , Executive Director , Open Measurement , Project Rearc , Advertising Agency ,

Place Exchange's PerView provides tool for OOH measurement

Place Exchange, a supply-side platform for programmatic Out of Home media, has released PerView, delivering request for information measurement for buyers and sellers of OOH media, according to a company press release. PerView enables users to perform RFI measurement across… ....

Adrian Witter , Place Exchange Perview , Place Exchange , Measurement Guidelines ,

The LoRa Alliance® Accelerates LoRaWAN® Network Deployments to Further Drive Mass Scale for the Internet of Things


®, the global association of companies backing the open LoRaWAN
® standard for the Internet of Things (IoT) low-power wide-area networks (LPWANs), today issued two best practices documents to standardize and accelerate LoRaWAN network deployments. The new guidelines for LoRaWAN gateways provide recommendations for what and how to measure RF performance to standardize and accelerate deployments. The new white paper reviews considerations for deploying gateways outdoors and recommends best practices to minimize interference.
“This year is all about scale,” said Donna Moore, CEO and chairwoman of the LoRa Alliance. “The LoRa Alliance has been laser focused on advancements to the LoRaWAN standard that make deployments easier–which is critical for achieving mass scaling. Following these guidelines and best practices provides confidence in gateway performance and simplifies deployments to assist users to get their LoRaWAN networks up and running quickly with optimal ....

Michel Gilbert , Donna Moore , Lora Alliance , Gateway Test , Measurement Guidelines , White Paper , Radio Coexistence Issues , Lorawan Gateway , Nternet Of Things , Est And Measurement Guideline , Adio Coexistence , மைக்கேல் கில்பர்ட் , டோனா மூர் , லோரா கூட்டணி , நுழைவாயில் சோதனை , அளவீட்டு வழிகாட்டுதல்கள் , வெள்ளை காகிதம் ,