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Wonderful Company names new senior vice president of marketing

Pistachio brand kicks off 2023’s “Get Crackin’ campaign

The iconic Get Crackin’ campaign that helped Wonderful Pistachios become a household name is back. Wonderful Pistachios will feature nostalgic talent alongside some of the latest trends to relaunch Get Crackin’ and celebrate the unique ways people enjoy cracking open and eating pistachios. The campaign brings irreverent humor in a new series of commercials, will set world records at the “Wonderful Pistachios Get Crackin’ Eating Championship” and encourages TikTok users to #GetCrackin. 

/PRNewswire/ -- The iconic "Get Crackin'" campaign that helped Wonderful® Pistachios become a household name is back! America's #1 Nut®, Wonderful Pistachios,...

The Wonderful Co., a global company dedicated to harvesting health and happiness around the world through its iconic consumer brands, announced the appointment of veteran public affairs and communications executive Seth Oster as the company’s first chief corporate affairs officer. Oster will oversee TWC’s global corporate communications and public affairs practice across its multibillion-dollar business lines and will play an integral role helping drive the company’s government relations activities and corporate social responsibility activities.