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The latest episode of the Marketing Negotiations podcast features Matter Of Form chief operating officer Fred Moore.

SIR – The Duke and Duchess of Sussex went to California to avoid the public glare and live a quieter life.

I’ve recently started partnering with a company called Loopio; it’s an RFP response software platform that helps sales teams streamline their RFP/sales processes and drive growth.

I’ve had three conversations in the last two weeks with experienced salespeople who all said: “Selling is the opposite of negotiating – it requires completely different skills and characteristics.”

Mike Lander, chief executive of Piscari and ex-procurement director, has spent his career honing his own, and others', negotiation skills. In this column, he'll share his advice on how to negotiate more profitable deals – especially with procurement. I was catching up on my Agency Hackers community feed last week and there was a lot of talk about “growth”. (Don’t say it too loudly, touch wood, etc.) As we consider a cautiously optimistic return to normality, I started thinking about what this might look like for agencies. I asked my network, “As the markets recover, are you planni...