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Plus, a wide range of options for SMS marketers Chris Wood on May 11, 2021 at 10:00 am More Good morning, Marketers, today we take a closer look at testing. Big-picture thinking is often overlooked but must be accounted for at the testing stage, says Western Governors marketing technologist Steve Petersen. For instance, marketing and sales teams have to be in closer communications because the data one team requires from customers might not be the same that marketers need in order to make their campaigns effective. The big picture is also useful when assembling an effective SMS marketin...