The days of ad-free TV streaming are over, and viewers are paying the price
You may be paying for a streaming service subscription, but that no longer means you aren’t going to see commercials.
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You may be paying for a streaming service subscription, but that no longer means you aren’t going to see commercials.
The company aims to boost ad-supported plan adoption by discontinuing the no-ads Basic plan in countries with the ad tier introduction.
Netflix is retiring its cheapest ad-free Basic subscription plan in certain countries where ad-supported plans are available. The ad-supported plan has shown strong growth, with 40% of new subscribers opting for it. The Basic plan will be replaced by the $6.99/month ad-supported plan or the $22.99/month Premium tier. This change will first be implemented in Canada and the UK in Q2 this year.
It's the beginning of the end for Netflix's lowest-cost plan that has no advertising.
ANALYSIS The ominous prediction of former Sky TV chief executive John Fellet has come to fruition. Years ago, when everyone was raving about ad-free content...