Why brands need to look at masculinity differently
BBD Perfect Storm’s ‘specialist male division’ New Macho is devoted to looking at new ways of presenting the male experience in advertising and marketing
Source: creativereview.co.uk
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Calvin Klein-style macho adverts alienate men
Heroic male superheroes single-handedly winning battles and the hand of the girl. Cartoon-ish political leaders and influencers depicting how a “real man” shoul
Source: thetimes.co.uk
UN Women hires male-focused New Macho for HeForShe initiative
Work set to launch this summer.
Source: campaignlive.co.uk
BITE Guest Trend | I think you need to see a specialist
I think you need to see a specialist Tony Quinn, Chief Strategy Officer at BBD Perfect Storm introduces the agency’s new offering Perfect Storm Health and explains why being a specialist in purpose has never been more important. Tony Quinn, BBD Perfect Storm Chief Strategy Officer Share Bandwagons. We love to jump on them. Us: marketers, agencies, consultants alike. There’s nothing we like more it would seem. ‘Oooh, that looks bright and shiny, let’s jump on that’. The ‘purpose’ bandwagon for one. How we all jumped on that one and are still doing ...
Source: creativebrief.com