What Happened When Campbell's Soup Tried to 'Save the Snow Day'
Copy URL In one of the most frightening winters in recent memory, when coronavirus is killing thousands, and millions of children are barred from their classrooms, struggling for enough internet to learn, Campbell’s Soup made a decision. It would fight, in its cozy way, for kids’ right to take a day off. But the iconic food company’s “Save the Snow Day” campaign, launched this month, isn’t finding a universally warm-and-fuzzy reception with its intended audiences: parents, and the K-12 leaders who make snow-day decisions. “Staying home behind a bowl of soup with your kids, t...
Source: edweek.org