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Retention vs Acquisition: What is top priority for marketers: Best Media Info

Best Media Info: There isn’t a formula engraved in stone when it comes to choosing the right marketing strategy for a brand, and the rapid fragmentation has added to a marketer’s challenges. But what are they choo| Marketing News ....

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India versus Bharat: A 'one-size-fits-all' strategy can no longer work: Best Media Info

Best Media Info: In the second part of ‘India versus Bharat’ story, marketers point out that brands will need to be ‘innovative’ in leveraging targeting propositions and focus more on regionalisation and verna| In-depth News ....

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India versus Bharat: Marketers deliberate on the art of marketing: Best Media Info

Best Media Info: Divided into two parts, the first part of the story discusses the need to pay attention to marketing a product differently to India and Bharat and what is the Bharat-India divide. The second part will| In-depth News ....

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