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dedeals. marshall cohen is an analyst. >> the consumers have asked for this. they're saying we love these deals, we always come out in droves to take advantage of these deals. >> reporter: holiday shopping accounts for 40% of annual sales. many consumers are on tight budgets retailers decided the best strategy to increase their share was to get customers into their stores before the competition. some stores began offering black friday bargains last night. toys "r" us opened its stores at 9:00 p.m. shoppers are savvier than ever and that, according to macy's c.e.o. increases the chall...

reelected? not on a bet. >> reporter: bachmann easily excites social and fiscal conservatives in this state, something tim pawlenty has struggled with. >> tell barack obama he had his chance, it ain't working. >> reporter: the former minnesota governor has campaigned in iowa for over a year and admits he's got a lot riding on tomorrow's contest. what if you don't meet your goal? >> i think we will but obviously if we come in last or some ridiculous result we'll re-evaluate. but i don't think that's going to happen. >> reporter: looking to ignite supporters, pawlenty directly challeng...