Will we see massification of OTT, or will smart TVs become the new OTT?
Industry experts at Voot presents vdonxt asia Week, discuss the impact of rising smart TV penetration on OTT content creation and viewership.
Source: afaqs.com
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Most OTT Consumers in India Frustrated Looking for Something to Watch: Accenture Survey
Nearly 7 out of 10 of OTT consumers in India that use streaming services have experienced frustration while using OTT services, according to an Accenture survey. The firm surveyed 6000 users across North America, South America, Europe, South Africa, and Asia Pacific and found that a majority of users wish for more personalised content, better suggestions, and the ability to take their profile with them across services.
Source: ndtv.com
'Technology has disrupted traditional entertainment...': Ekta Kapoor on war between cinema and OTT
'Technology has disrupted traditional entertainment...': Ekta Kapoor on war between cinema and OTT - Owing to current scenario of Covid, producer Ekta Kapoor opened up on the revolution of content consumption by OTT platforms.
Source: dnaindia.com
Jagame Thandhiram, Tribhanga to Ajeeb Daastaans: How OTT content helps showcase diversity in India
Aranyak, a thriller series which marks Raveena Tandon’s OTT debut, was shot in Himachal Pradesh. A fictional town called Sirhona has been created for Aranyak, which features Dalhousie, Manali and Kalatop Wildlife Sanctuary
Source: indiatvnews.com
Here's how OTT platforms impact modern Indian families
The main reason OTT platforms have become so popular is that viewers can directly access these platforms on the go.
Source: india.com