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Flexibility and adaptability are essential for monetising video content in new markets and in new ways. No one monetisation model will serve all audiences or support the monetisation of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.
Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.
With content production largely on hiatus in the US for months during the WGA and SAG-AFTRA strikes, as those strikes drew to a close in fall 2023, content companies found themselves at a crossroads, with the opportunity to start generating content fraught with strategic complications. In some respects it's a new beginning, and a chance to consider new approaches rather than simply filling a void. So what's next in the premium content world? On the content side, Warner Bros. Discovery's Dan Trotta and Vevo's Bethany Atchison, and from the analyst corner, TVREV's Alan Wolk, Chris Pfaff, and Pau...
Why are we still talking about the challenges of low-latency streaming? Put another way, with all the hype about real-time streaming and its evident advantages for high-interactivity applications ripe for monetization like iGaming and sports betting, why haven't we made more progress toward realizing real-time and its potential? Dolby's Ryan Jespersen, AWS's Evan Statton, and 2G Digital's Allan McLennan discuss in this clip from Streaming Media Connect 2023.
Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo's Bethany Atchison, Warner Bros. Discovery's Dan Trotta, TVREV's Alan Wolk, and Erickson Strategy's Paul Erickson in this clip from Streaming Media Connect 2023.