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Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.
Flexibility and adaptability are essential for monetising video content in new markets and in new ways. No one monetisation model will serve all audiences or support the monetisation of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.
Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.
Mauricio Prinzlau of Cloudwards describes the new subscription economy, and he provides a detailed breakdown of the essential operational and foundational changes companies should adopt to succeed within it.
Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired