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Without a 'universal source of truth' in ad performance measurement, how can CTV advertisers accurately gauge their success? ESHAP's Evan Shapiro and Atmosphere TV's Lana LoRusso discuss the challenges and some strategic approaches for effective CTV ad measurement in this clip from Streaming Media Connect 2023.
Newest version of twice-annual report expands on 'pain points' and growth patterns, available for download now.
Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Im...
OTT providers are quickly catching on to the benefits of user recommendation services being integrated into their platforms. However, both of the two main options for integration come with drawbacks. Off-the-shelf solutions can be costly to bring in, but cheaper custom deployments require the right expertise in-house. What's needed is a meet-in-the-middle solution that saves on expenditure and is intuitive to use, while crucially providing recommendation services that impress viewers and ultimately helps to retain them.
The readers have spoken! Here we present North America's top tech solutions of 2023, as chosen by the readers of Streaming Media.