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As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay's Chris Drake and Altman Solon's Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization--particularly in the sports world--in this clip from a panel at Streaming Media West 2022.
With the arrival of lower-priced ad tiers for premium streaming services, increasing aggregation and shape-shifting bundling options, ongoing changes to the streaming landscape are transforming consumer behaviour and adoption of pay TV and streaming services. But what do the numbers say about emerging market trends? How are platform providers interpreting evident shifts, and does that translate into user experience innovation? And is there really a 'Great Rebundling' afoot, as so many pundits have claimed over the last 6 months?
So considering streaming, file transfer, or even leaving the long tail simply unused and archived as the storage media changes around it over years, there's much to think about for anyone wanting to leave a video as an intergenerational legacy.
The popularity and growth of FAST show us that viewing behavior, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs. FAST doesn't scrap the broadcast experience with which so many are familiar; it is evolving it in a way that broadcast could never do to improve upon the viewer experience.
In the last month of 2022, my inbox filled with predictions for 2023 from industry soothsayers of every variety, a phenomenon I found so fascinating that I gathered up the most interesting and posted them. Of course, the very nature of making predictions is sharing information you don't really have and guessing at a future you can't possibly see.