Destination Marketing in the Time of COVID | Communication Arts
By Ellen Shapiro Opposing forces. On one side of the big game board of life: COVID-19, ever spreading with new surges and variants. On the other side: countries, cities, hotels, airlines and cruise lines, hoping to fit themselves into postpandemic travel plans or trying to entice us to make reservations and book now. Open a newspaper and read that Florida has nearly 20,000 new cases. Turn the page, and there’s an ad offering “a warm winter welcome” at the Breakers resort in Palm Beach, asking us to “take comfort in knowing that the highest standards of comprehensive health and safety ...
Source: commarts.com