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Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE) Brian Steinberg, provided by FacebookTwitterEmail TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” ...

Fate of New Canaan library remains unknown Grace Duffield FacebookTwitterEmail 1of3 The proposed 40,000 square-foot new library is being designed to echo mid-century modern architecture, which New Canaan is known for world wide. The ground breaking for the building is expected in June, 2021.Contributed renderingShow MoreShow Less 2of3 New Canaan Library in the snow on Feb 1.Grace Duffield / Hearst Connecticut MediaShow MoreShow Less 3of3 NEW CANAAN — Town Councilmen said they already took a vote in 2020 that was inconsistent with a memorandum of understanding forged recently to outline the ...

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers Brian Steinberg, provided by FacebookTwitterEmail Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else. On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast net...

Encourage carefully planned affordable housing in Wilton Stephen Hudspeth FacebookTwitterEmail Stephen Hudspeth Web sigStaff / Hearst Connecticut Media Being proactive on well-conceived affordable housing proposals helps to take pressure from Hartford off Wilton for other ways to get to that result. That can sound cynical, and there has been a charge recently leveled against our locally-elected state officials of cynicism in their alleged voting “no” on state initiatives to move us in various directions while knowing full well that the opposite result will come about given the composition...

Shopportunist: Simple ways to build your coupon cache FacebookTwitterEmail To be a successful couponer, you'll need to amass of stash of money-savers. Head to the web or grab a Sunday paper.cnythzl/Getty Images/iStockphoto Coupons are currency, in a sense.  Hand a stack of coupons to a store cashier and you will instantly trim your total. That's not groundbreaking news. After all, ninety-two percent of consumers use coupons and nearly half (45%) use coupons always or very often, according to the Coupon Intelligence Report produced by Valassis, a media and marketing services company. But, to ...