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The American public has a short attention span, often fixating on a subject for a while, then moving on as if it has been solved. Twenty-two years ago, I found myself on various shows, talking about shark attacks which, while dangerous, were suddenly capturing an almost obsessive amount of public attention. In 2014, people began to dump buckets of ice over their heads to raise money for amyotrophic lateral sclerosis, or Lou Gehrig’s Disease. ....