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What's On Patrick Janelle's Holiday Wish List?

Fa la la la la...

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Creators Get Whiplash From Instagram Monetization Changes

Instagram has launched more than 10 money-making tools for creators since 2020, but some have been shut down, leaving influencers in the lurch.

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PXG & Nick Jonas Celebrate Launch of Limited-edition Collaboration with Intimate VIP Dinner in New York City

Scottsdale, AZ (PRWEB) November 15, 2022 -- Renee Parsons and global pop superstar and fellow golf aficionado, Nick Jonas, threw an intimate soiree this

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These Shoes Are the Spring Style Hack You Didn't Know You Needed

The goes-with-everything Clarks Nature X One sneakers will take you anywhere you want to go. Just as these guys.

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BOND OFFICIAL Hosts A Holiday Bash Filled With Dapper Dudes, Dancing & Disco

The most dapper guest list of the season.

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Why Luxury Brands Should Be Capitalizing on Influencer Marketing

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Photo courtesy of Getty Images
Traditional marketing certainly has its place in business, but more and more, companies are allotting for spend on influencer marketing, the term applied to working with social media influencers to promote a product or service to their typically highly engaged audience base.
“It’s massive; it’s a global phenomenon,” says Searsha Sadek, head of brand partners and human sciences at ProQuo AI. She notes that she has seen clients spend more on influencer marketing than they previously had because of how rewarding it can be for the brands that do it, though she says it’s still a minority of brands that prioritize influencer marketing over traditional marketing strategies. “When you’re buying an influencer, you’re not just buying media. So, you’re buying access to their audience, which is often one that your brand can’t get to on its own, which is really important…You’re also collaborating from a brand equity point of view because you’re borrowing whatever they’re good at and lending whatever you’re good at to make sure that you’re both benefiting from a brand health point of view, as well.”

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How influencers are being recruited to promote the Covid-19 vaccine

How influencers are being recruited to promote the Covid-19 vaccine
Vox.com
12/14/2020
Rebecca Heilweil
© Mark Lennihan / POOL / AFP
Sandra Lindsay, a nurse at Long Island Jewish Medical Center, receives the first Pfizer-BioNTech Covid-19 vaccine at Long Island Jewish Medical Center in Queens, New York.
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On Monday morning, the first person in the United States received a dose of the Pfizer/BioNTech Covid-19 vaccine. Now images of Sandra Lindsay, a nurse at Long Island Jewish Medical Center in Queens, are going viral. But over the coming weeks and months, she’ll be far from the only person showing up in social media feeds getting inoculated.

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Why Covid-19 vaccine ad campaigns will include celebrities and influencers

Mark Lennihan / POOL / AFP
Uncovering and explaining how our digital world is changing — and changing us.
On Monday morning, the first person in the United States received a dose of the Pfizer/BioNTech Covid-19 vaccine. Now images of Sandra Lindsay, a nurse at Long Island Jewish Medical Center in Queens, are going viral. But over the coming weeks and months, she’ll be far from the only person showing up in social media feeds getting inoculated.
At the dawn of the pandemic, celebrities and influencers flooded our feeds with content urging us to take preventive measures, like hand-washing, social distancing, and mask-wearing. That wasn’t a coincidence: Public health leaders and campaigns strategically encouraged and recruited those with large online followings to use their platforms for good.

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