Page 7 - Patricko Brown News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Shares This month, plant-based company Impossible Foods is launching its first television advertising campaign “We Are Meat.” The campaign—which will also run on digital and social media channels—features five short television commercials that feature the Impossible Burger sizzling on a grill. Created to target meat-eaters, the campaign aims to challenge the notion that meat must come exclusively from dead animals with a simple message: Impossible Burger is meat for meat lovers—made from plants. Currently, nine out of 10 consumers of the plant-based Impossible Burger are meat-eaters...

Science and technology can stem the tide of climate change by replacing the use of animals as food, according to a biochemistry professor-turned-founder of a plant-based food company who spoke at the AAAS Annual Meeting.

Shares Today, Impossible Foods announced that its retail prices will decrease by 20 percent over the next month. The new suggested retail price (SRP) of a two-pack of Impossible Burgers will be $5.49 (down from $6.99) and the SRP for a 12-ounce package of Impossible meat will drop to $6.99 (down from $8.99). While the prices at individual stores may differ, the move is meant to make plant-based meat more competitive with beef—the average cost of which is approximately $4.80 per pound. “While we would not and could not require grocery stores to cut prices, grocery store customers and distr...

Digital Editor Impossible Foods encourages the roughly 17,000 grocery stores, supermarkets and retailers that sell the Impossible Burger to pass the savings to consumers as soon as possible. Thanks to its tremendous growth over the past year, plant-based meat maker Impossible Foods has achieved cost savings that it wants to pass along by cutting suggested retail prices by 20% throughout the United States. The alternative meat company is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell its signature product, the Impossible Burger...

Plant-based meat provider Impossible Foods has announced a 20% cut to its suggested grocery prices in the United States, with similar suggested price cuts encouraged to retail stores in Hong Kong, Canada and Singapore.