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Impossible Foods Cuts Retail Prices

Digital Editor
Impossible Foods encourages the roughly 17,000 grocery stores, supermarkets and retailers that sell the Impossible Burger to pass the savings to consumers as soon as possible.
Thanks to its tremendous growth over the past year, plant-based meat maker Impossible Foods has achieved cost savings that it wants to pass along by cutting suggested retail prices by 20% throughout the United States.
The alternative meat company is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell its signature product, the Impossible Burger, to pass the savings on to consumers as soon as possible.
“While we would not and could not require grocery stores to cut prices, grocery store customers and distributors are in fact consistently passing along our economies of scale to their own customers,” said Dennis Woodside, president of Redwood City, California-based Impossible Foods. “Impossible products are becoming increasingly affordable, and this in turn is accelerating our rapid retail growth. It’s a virtuous cycle for our customers, consumers and the planet.”
Digital Editor
Impossible Foods encourages the roughly 17,000 grocery stores, supermarkets and retailers that sell the Impossible Burger to pass the savings to consumers as soon as possible.
Thanks to its tremendous growth over the past year, plant-based meat maker Impossible Foods has achieved cost savings that it wants to pass along by cutting suggested retail prices by 20% throughout the United States.
The alternative meat company is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell its signature product, the Impossible Burger, to pass the savings on to consumers as soon as possible.
“While we would not and could not require grocery stores to cut prices, grocery store customers and distributors are in fact consistently passing along our economies of scale to their own customers,” said Dennis Woodside, president of Redwood City, California-based Impossible Foods. “Impossible products are becoming increasingly affordable, and this in turn is accelerating our rapid retail growth. It’s a virtuous cycle for our customers, consumers and the planet.”
What 2020 taught Impossible Foods' Rachel Konrad: 'Normal' is now

By Rachel Konrad-21 December 2020 11:30am
2020 has been an education for all of us. So as we approach the end of a year like no other, we're asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Rachel Konrad, chief communications officer at Impossible Foods, opens up on 'muddling' through an atrocious year.
2020 started at CES, where Impossible Foods launched Impossible Pork Made from Plants and Impossible Sausage Made from Plants. People loved them.
Back in our hotel rooms, we got the first news alerts of pneumonia in China.
None of us could predict the horrors to come. With 2020 in hindsight, here are three lessons learned:
By Rachel Konrad-21 December 2020 11:30am
2020 has been an education for all of us. So as we approach the end of a year like no other, we're asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Rachel Konrad, chief communications officer at Impossible Foods, opens up on 'muddling' through an atrocious year.
2020 started at CES, where Impossible Foods launched Impossible Pork Made from Plants and Impossible Sausage Made from Plants. People loved them.
Back in our hotel rooms, we got the first news alerts of pneumonia in China.
None of us could predict the horrors to come. With 2020 in hindsight, here are three lessons learned:
Starbucks Reveals New Cold Brew Coffee Drinks For Summer
By Emily Lee
23 Jun 2020
On Tuesday (June 23), Starbucks announced a bunch of exciting new additions to their menu. Not only will customers be introduced to brand new Cold Brew flavors, Starbucks finally unveiled their first plant-based breakfast sandwich, as well. Here's everything you need to know.
features Starbucks Cold Brew topped with cinnamon, vanilla, and almond milk cold foam, while the Cold Brew with Dark Cocoa Almond Milk Foam starts with Starbucks Cold Brew topped with mocha sauce, cocoa powder and almond milk cold foam.
In addition to Almond Milk Foam, Starbucks is also introducing Oat Milk Foam as a non-dairy option for customers. If you prefer Oat Milk to Almond Milk, you can order the Cold Brew with Cinnamon but swap out the foam for the oat flavor.
By Emily Lee
23 Jun 2020
On Tuesday (June 23), Starbucks announced a bunch of exciting new additions to their menu. Not only will customers be introduced to brand new Cold Brew flavors, Starbucks finally unveiled their first plant-based breakfast sandwich, as well. Here's everything you need to know.
features Starbucks Cold Brew topped with cinnamon, vanilla, and almond milk cold foam, while the Cold Brew with Dark Cocoa Almond Milk Foam starts with Starbucks Cold Brew topped with mocha sauce, cocoa powder and almond milk cold foam.
In addition to Almond Milk Foam, Starbucks is also introducing Oat Milk Foam as a non-dairy option for customers. If you prefer Oat Milk to Almond Milk, you can order the Cold Brew with Cinnamon but swap out the foam for the oat flavor.
Starbucks Reveals New Cold Brew Coffee Drinks For Summer
By Emily Lee
Jun 23, 2020
On Tuesday (June 23), Starbucks announced a bunch of exciting new additions to their menu. Not only will customers be introduced to brand new Cold Brew flavors, Starbucks finally unveiled their first plant-based breakfast sandwich, as well. Here's everything you need to know.
features Starbucks Cold Brew topped with cinnamon, vanilla, and almond milk cold foam, while the Cold Brew with Dark Cocoa Almond Milk Foam starts with Starbucks Cold Brew topped with mocha sauce, cocoa powder and almond milk cold foam.
In addition to Almond Milk Foam, Starbucks is also introducing Oat Milk Foam as a non-dairy option for customers. If you prefer Oat Milk to Almond Milk, you can order the Cold Brew with Cinnamon but swap out the foam for the oat flavor.
By Emily Lee
Jun 23, 2020
On Tuesday (June 23), Starbucks announced a bunch of exciting new additions to their menu. Not only will customers be introduced to brand new Cold Brew flavors, Starbucks finally unveiled their first plant-based breakfast sandwich, as well. Here's everything you need to know.
features Starbucks Cold Brew topped with cinnamon, vanilla, and almond milk cold foam, while the Cold Brew with Dark Cocoa Almond Milk Foam starts with Starbucks Cold Brew topped with mocha sauce, cocoa powder and almond milk cold foam.
In addition to Almond Milk Foam, Starbucks is also introducing Oat Milk Foam as a non-dairy option for customers. If you prefer Oat Milk to Almond Milk, you can order the Cold Brew with Cinnamon but swap out the foam for the oat flavor.
California Snowpack Improves and Impossible Pork Debut - AG INFORMATION NETWORK OF THE WEST

California Snowpack Improves and Impossible Pork Debut
Thursday Jan 16th, 2020
**2020 begins the new year with a promising outlook for California's snowpack.
Agweb.com reports, in the first statewide snow survey of the year, the amount of water contained in the snowpack was over 9 inches, or 90% of the January 2nd average.
December storms gave California a promising snowpack, despite a slow start with a dry October and early November.
The snowpack supplies about 30% of California's water when it melts.
https://www.agweb.com/article/promising-start-year-californias-snowpack?mkt/
**At the International Consumer Electronics Show, Impossible Foods served up Impossible Pork and Impossible Sausage Made from Plants, the startup's first all-new products since the blockbuster Impossible Burger debuted in 2016.
California Snowpack Improves and Impossible Pork Debut
Thursday Jan 16th, 2020
**2020 begins the new year with a promising outlook for California's snowpack.
Agweb.com reports, in the first statewide snow survey of the year, the amount of water contained in the snowpack was over 9 inches, or 90% of the January 2nd average.
December storms gave California a promising snowpack, despite a slow start with a dry October and early November.
The snowpack supplies about 30% of California's water when it melts.
https://www.agweb.com/article/promising-start-year-californias-snowpack?mkt/
**At the International Consumer Electronics Show, Impossible Foods served up Impossible Pork and Impossible Sausage Made from Plants, the startup's first all-new products since the blockbuster Impossible Burger debuted in 2016.
Ag News: California Snowpack Improves and Impossible Pork Debut
2020 begins with a promising outlook for California's snowpack. The amount of water contained in the snowpack was over 9 inches, or 90% of the January 2nd average.
CES 2020: News Recap through January 7
CES 2020: News Recap through January 7
Please note the following important information:
CES 2020 Exhibitor News and Press Kits
https://www.ces.tech/Media/News/Exhibitor-Press-Releases.aspx
Information for Media
01/07/2020 09:30 PM
Momenta Showcases Latest Generation of Front Camera Perception Product Using New TI Jacinto Processors
01/07/2020 08:30 PM
FeiyuTech Presents Its New AK2000S and G6 MAX at CES 2020
01/07/2020 08:29 PM
PuduTech Showcases 3 Flagship Robots at CES 2020, Ushering in a New Era for Delivery Robots
01/07/2020 07:29 PM
Katie Couric and Maria Menounos Joined Rally Health on a Panel at the CES Digital Health Summit
01/07/2020 05:00 PM
Huami Announces Amazfit HomeStudio: The World's Most Personal and Immersive Connected Fitness Device
CES 2020: News Recap through January 7
Please note the following important information:
CES 2020 Exhibitor News and Press Kits
https://www.ces.tech/Media/News/Exhibitor-Press-Releases.aspx
Information for Media
01/07/2020 09:30 PM
Momenta Showcases Latest Generation of Front Camera Perception Product Using New TI Jacinto Processors
01/07/2020 08:30 PM
FeiyuTech Presents Its New AK2000S and G6 MAX at CES 2020
01/07/2020 08:29 PM
PuduTech Showcases 3 Flagship Robots at CES 2020, Ushering in a New Era for Delivery Robots
01/07/2020 07:29 PM
Katie Couric and Maria Menounos Joined Rally Health on a Panel at the CES Digital Health Summit
01/07/2020 05:00 PM
Huami Announces Amazfit HomeStudio: The World's Most Personal and Immersive Connected Fitness Device