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India's love of homegrown single malts shakes up Pernod, Diageo

Sugarcane and mustard fields, not peat bogs, ring the distillery, where the two-year-old Indian brand s owner Piccadily is ramping up production and building a three-hole golf course to lure connoisseurs and tipplers in the whisky-loving nation. ....

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India's love of homegrown single malts shakes up Pernod, Diageo, ET BrandEquity

As India comes into its own as a maker, not just consumer, of whisky, its single malts are reshaping the country s $33 billion spirits market. ....

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India's love of homegrown single malts shakes up Pernod, Diageo | India News

In response to the drink-India trend, global brands that have focussed on single malts aged in Scotland are looking to Indian whiskies to tap the boom in one of the world's biggest whisky markets. ....

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Piccadily: India's love of homegrown single malts shakes up Pernod, Diageo, ET Retail

Sugarcane and mustard fields, not peat bogs, ring the distillery, where the two-year-old Indian brand s owner Piccadily is ramping up production and building a three-hole golf course to lure connoisseurs and tipplers in the whisky-loving nation. ....

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EMEISHAN, China  French alcohol producer Pernod Ricard unveiled its first locally distilled whiskey in China on Tuesday, looking to capture the ....

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