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Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from System 1, which compared Cannes Lions winners against other ads.
July 2, 2021 8:47 Advertising Council Australia (ACA) has launched a new report on Australian advertising effectiveness, diving into the importance of ensuring ‘extra share of voice’ (EOSV) for advertisers and brands. The report, released by the ACA and created with ad executives Robert Brittain and Peter Field, as well as media science researcher Professor Karen Nelson-Field, found that brands which ensure ESOV find it drives stronger pricing effects and customer acquisition. The findings of the report were presented at the ACA’s ‘To ESOV and Beyond’ virtual event, presented in pa...
July 1 2021, 10:19 am | BY Ricki Green | No Comments Tonight, join two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field, as they launch Australian Advertising Effectiveness Rules: To ESOV and Beyond. The first-of-its-kind report looks at the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow. The one-hour webinar is critical for agencies and marketers alike and is brought t...
June 29 2021, 11:32 am | BY Ricki Green | No Comments This Thursday, 1 July 2021, Advertising Council Australia will host a webinar to launch Australian Advertising Effectiveness Rules: To ESOV and Beyond – a major new report by the world’s leading authorities on advertising effectiveness, Rob Brittain, Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field. To ESOV and Beyond is a detailed study into the pivotal role advertising investment plays in creating and converting demand for brands, and analyses the relationship between mental avai...
Little Black Book, DDB EMEA president Glen Lomas explains to LBB’s Alex Reeves how unexpected backgrounds, models and skills blend to strengthen creativity across the network