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DMX Dublin: In God we Trust, All Others Must Bring Data February 19, 2021 As the countdown to DMX Dublin on March 25 th continues, Adworld continues its series of insights from some of the panelists and speakers at the event. This week Paul Dervan, CMO of the National Lottery writes about the importance of econometric modelling. In every role I’ve had in the decade, the first thing I’ve done is set out to do better work. Try to understand what most needed attention, and address that. Sometimes it was brand positioning. Sometimes media planning. Very often the creative. Not these days. Tod...

Channel 4 tops Campaign's media buyer survey of UK TV sales market What Campaign's survey of the industry’s leading media agency buyers uncovered about the performance of the UK broadcasters’ sales houses over a Covid-ravaged 12 months by Omar Oakes Free email bulletins

With so many digital alternatives, is there really a case to advertise on TV during the big game? Jerry Daykin of GSK Consumer Healthcare offers five compelling reasons.

Top 10 singer became screen and stage actor By Glenn A Baker Normal text size TRISHA (PATSY ANN) NOBLE: 1944-2021 “I was raised by a show business family as an all-round performer, not just a pop singer,” Trisha Noble would declare not long before her death, at the age of 76 after an 18-month battle with a malignant tumour caused by exposure to asbestos. Like Helen Reddy, her grounding as an entertainer would recommend her from a young age to powerbrokers like Brian Henderson, presenter of national television’s Bandstand. Trisha Noble plays Dusty Springfield’s mother in the musical, ...

Photo: Outdoor Network Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed its mettle with numerous Covid-19 campaigns, from #AloneTogether and #OurSecondChance to #StayHome. Now it’s back to business. During Covid-19, out of home (OOH) was used globally to relay vital messages at a time of great need. It also highlighted messages in celebration of essential workers across the world. These were placed on all OOH formats and were shared to social media and other online platforms, showing the power of OOH – ironi...