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Do agencies need planners and not strategists? Campaign columnist Dave Trott recently called out problem with agency job titles. by Simon Gwynn Free email bulletins

THE tragic death of restaurant owner Sue Addis earlier this month sent shockwaves through the community of Brighton and Hove – and beyond. The Argus opened an online book of condolence and heartfelt tributes have poured in from people from all walks of life. We are publishing some of them here today and will be publishing more tomorrow. Sue, 69, who ran Donatello in The Lanes and Pinocchio in New Road, Brighton, was found dead at her Withdean home on January 7. Former Brighton and Hove Albion chairman Dick Knight “Sue holds a special place in my heart, because she became a great fri...

One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill. These new awards will provide a marketing benchmark like no other. Using the Creative Effectiveness Ladder, co-created with LIONS, to guide the judging process will enable a global effectiveness standard to emerge, helping the industry to see where their work is and how it might improve – both internally and against the entire industry. A unique tool, the Creative Effectiveness Ladder is a un...

The Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott interviews a top health official there and shows what marketers can learn from the successes. ‘Order early, pay a lot, digitise distributi...

Please Donate Unraveling the Mystery of Two 1890s Richmond District Houses Sleuthing in the Digital Age Unraveling the Mystery of Two 1890s Richmond District Houses The Low family at Sutro Baths with an unusual floatation system for their child, 1890s. - I always perk up when someone says they have old photos from San Francisco that need location identification. Sometimes I’m lucky and know the site; other times there is too little to go on. A grouping of contemporary photos, like in an album, adds more clues to find locations. I recently was presented with a series of photos in two albu...