#BizTrends2023: More heart - a micro trend that will make a mega difference
Gillian Rightford of Adtheraphy looks at the talent crisis in the creative industry and its consequences...
Source: bizcommunity.com
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'Rainbow baby' Ethan born in Dorset on New Year's Day
A COUPLE from Dorset is celebrating the arrival of their ‘rainbow baby’ on New Year’s Day.
Source: bournemouthecho.co.uk
You're doing it wrong: Emotion doesn't mean emotional - Marketing edge
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
Source: cmo.com.au
A Sound Strategy for Better Marketing in a Recession
While consumers may struggle with uncertainty and fear, advertising’s ability to connect with people doesn’t wane during a recession.
Source: adweek.com
Building bridges from theory to practice
Brand marketers need to (re)acquaint themselves with marketing theory and then build bridges from the theory into the day-to-day conversations they have with their agencies, says Twinings’ director of marketing excellence.
Source: warc.com