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Let’s step outside the adland bubble and look beyond the top 10 lists and the best ads of the year accolades to what really resonated with people in popular culture in 2021 – and then to see what we can learn from it.
Changes to the IPA Effectiveness Awards will dilute the link between advertising and effectiveness.
Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute.
Unilever has recently come under fire from a key investor for overdoing it when it comes to brand purpose. But Tim Jones, strategy director at Venturethree, thinks it has its place – just perhaps not as we know it.
Unilever has come under fire from investors, perturbed by an apparent fixation on climate and social justice considerations at the expense of profit.