ViacomCBS Bets on Big-Tent Strategy for Streaming Growth With Paramount Plus
ViacomCBS Bets on Big-Tent Strategy for Streaming Growth With Paramount Plus Cynthia Littleton, provided by FacebookTwitterEmail ViacomCBS is going big in the streaming wars with a broadcast TV-inspired big tent strategy that will be anchored by legacy cable channel and programming brands. On paper, the blueprint unveiled today during the company’s investor presentation for the March 4 Paramount Plus debut doesn’t sound like a path for success in today’s hyperactive media landscape. But little by little, ViacomCBS has already showed signs of making progress in the next iteration of tel...