16% of TV ad spend will be devoted to addressable TV products and services on connected TVs by 2026: GroupM | Media
Currently, addressable advertising accounts for 9.8% of TV's ad spends
Source: campaignindia.in
Page 3 - Prasanth Kumar News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Prasanth Kumar. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Prasanth Kumar Today - Breaking & Trending Today
Addressable TV homes to surpass 45 million by end of 2024 : GroupM report
As per the 2nd edition of the report 'The Changing Landscape of Indian Television', targeted advertising made up 9.8% of India's total TV advertising revenue in 2023.
Source: afaqs.com
Disney Star bats for a larger pool of advertisers as IPL approaches
The economic stability and the surge in cricket viewership have positioned the IPL as an attractive platform for brands looking to build and strengthen their identities.
Source: livemint.com
GroupM reports says, Indian advertising revenue to reach Rs 1,55,384-crore
GroupM's TYNY (This Year Next Year) report has projected that the Indian ad revenue is expected to grow 10.2% to reach INR 1,55,386-crore. In 2023, the revenue was Rs 1,40,963-crore.
Source: printweek.in
Indian ad revenue expected to grow 10.2% in 2024; set to reach Rs 1,55,386 crore: GroupM's TYNY
Contributing Rs 88,502 crores, digital will lead the share of India’s ad spends at 57%.
Source: afaqs.com